Website Design Services
Discovery
Every project starts with a discovery phase. During this time we research your brand, your industry and your competitors to get a sense of what your company does and how it stacks up against the competition. We then work together to define the objectives of the website, create a plan to achieve those objectives, and compile an inventory of existing assets for branding, imagery, and content. Depending on the complexity of the project we will create various materials such as a sitemap, requirements document, wireframes, functional specifications, and process flowcharts.
UI Design
Utilizing the materials from the discovery phase as a roadmap, we are able to design the user interface (UI) for the website. In this phase, we create a set of screenshots for various pages of the website using a unified theme of colors, fonts, styles, icons, graphics, and photography.
Content Writing
Content is still king. Having great messaging and copy on your website is vital for user engagement and it’s important for Search Engine Optimization (SEO). When you’ve attracted someone to your website, you want to keep them interested until they are converted customers. Our specialists can add style and eloquence to otherwise stuffy company verbiage.
Web Development
The requirements for a project will determine which approach we take for website development. We are proponents of WordPress because it includes a powerful content management system (CMS) that enables company personnel to easily make updates to pages and news posts. WordPress also has a wide array of plugins available that can add powerful functionality to your website.
Although WordPress has its advantages, sometimes it makes more sense to custom-build a website instead. In this case, we'll either use a framework like Bootstrap or we'll develop the HTML from the ground up.
User Testing
Every website project could benefit from user testing. This allows us to take a truly scientific approach to designing the user interface (UI) by testing with people that represent your target audience. By adding a user testing phase, we can discover more bugs and identify inefficiencies in the UI design. We can then revise our original assumption-based designs to align more closely with the actual needs and expectations of your targeted visitors.
Page Speed Optimization
How fast your website loads is one of the most important factors in converting your visitors to customers. The load size may not make much of a difference for PC users on fast connections, but it certainly does for mobile users. When your website loads quickly, it keeps customers on your website and it boosts your Google ranking. We use many different techniques like caching, minification, and compression to ensure your website is performing at optimal speed.
Hosting, Scalability and Security
We use Amazon Web Services (AWS) and WP Engine for website hosting. With AWS, we have great flexibility to build a server infrastructure that is custom-tailored to the needs of any website design project. We can accommodate such requirements as building a server that auto-scales during heavy traffic spikes, delivering content over a global content delivery network (CDN), or implementing security mechanisms that meet HIPAA compliance standards.
SEM, Paid Social, and SEO
We offer Search Engine Marketing (SEM), Paid Social, and Search Engine Optimization (SEO) services to increase traffic to your website and landing pages. By placing your ads on Google Adwords or Bing Ads, we can boost exposure to prospects searching for your products and services. On social sites, we can place ads that display only for the demographics you want to target. And if your website is a good candidate for SEO services, we can build a strategy around increasing your search ranking above the competition.
