Back to Projects

Epiphany Dermatology Ads

Industry

Dermatology

Services

Search Engine Optimization | Google Ads

Project Overview

We partnered with Epiphany Dermatology to overhaul their Google Ads strategy across 40+ locations. In just 4 months, we cut ad spend while increasing lead volume by 46% — all by focusing on smart campaign restructuring and conversion-focused optimizations.

What We Did

Implemented full conversion tracking (form + phone calls)
Restructured and simplified ad campaigns using Responsive Search Ads
Optimized ad scheduling to align with clinic business hours
Improved landing page speed and stripped excess tracking tags
Refined keyword targeting and added negative keyword filters

The Results

Metric	Before	After	Improvement
Conversion Rate	18%	30%	+67%
Cost per Conversion	$20.12	$12.73	-37%
Leads per Week	548	798	+46%
Weekly Ad Spend	$11,030	$10,156	-8%

More patients. Lower cost. Faster growth.

Stretch the Edges of What’s Possible.

Start your journey with a free consultation. We’ll discuss your goals and outline a tailored strategy to grow your business.

Request a free consultation