If you’ve searched “website redesign cost,” you’ve probably landed on a frustrating range: anywhere from $500 to $500,000. That’s not helpful.
This guide breaks down what a website redesign costs in Phoenix and what you get at each price. It covers the main provider types, what pushes the price up or down, and how to tell whether a redesign will pay for itself.
We’re Widely Interactive, a Scottsdale web design and development agency, and we publish our own prices below.
Quick answer: Most Phoenix small businesses pay $5,000 to $25,000 to redesign a website with a local agency. Freelancers usually charge $1,500 to $10,000, and DIY builders like Wix or Squarespace cost a few hundred dollars a year. Sites with ecommerce, booking or custom integrations typically run $25,000 to $50,000, and large-agency or enterprise projects can pass $100,000. Our redesigns start at $10,000.
A website redesign isn’t like buying a laptop, where you can line up the specs side by side. When two agencies quote very different prices, they’re usually selling different things.
Here’s what drives cost:
Budget quotes usually look cheap because they leave out what makes a site work: the copy, technical SEO, conversion work and the planning behind it.
Here’s how the landscape breaks down in 2026:
(Wix / Squarespace)
Best for early-stage businesses with minimal budget.
$500 – $3,000
one-time or subscription
Higher output capacity, but communication, time zone gaps and quality can vary widely.
$5,000 – $20,000
per project
Custom design and strategy from a senior Scottsdale team, with copywriting included.
$10,000 – $50,000+
per project
Higher overhead, more layers of account management, and junior staff often do the work.
$40,000 – $150,000+
per project
Cheaper options shift the work and the risk to you. You end up learning the tools, managing the team or fixing problems after launch yourself.
Here’s what we charge and what each tier includes:
| Project Type | Investment | What’s Included |
|---|---|---|
| Small Business / Brochure Site | $10,000 – $15,000 | UX/UI design, custom development, SEO-ready foundation, up to 10 pages, copywriting guidance, 30-day post-launch support |
| Growth / E-commerce Site | $15,000 – $30,000 | Full UX research, custom design system, SEO optimization, copywriting, e-commerce or CMS build, analytics setup, 60-day support |
| SaaS / Enterprise Platform | $30,000+ | Discovery & strategy sprint, multi-stakeholder UX, conversion-focused design, custom functionality & integrations, full copywriting, ongoing retainer available |
The quoted price often isn’t the final price. These are the costs that most often surprise businesses after they sign with a cheaper provider:
The most common surprise we see: a client signs for a “simple” redesign, then discovers that connecting their CRM, booking system, or payment processor is a separate project. We scope integrations before you sign.
A redesign without an SEO migration plan can drop your rankings overnight. Redirects, page titles and descriptions, site structure and page speed all need to carry over. Many budget providers skip this step.
A good-looking site with weak copy won’t sell. Many agencies don’t include writing, so you either write it yourself or pay extra. We plan and write the copy as part of the project.
Who fixes the bug that appears two weeks after launch? With many freelancers and offshore agencies, that’s your problem. We include post-launch support in every project.
Your website is often the first sales conversation a prospect has with you, and it runs around the clock. So the useful question isn’t what a redesign costs. It’s how many more leads a better site would bring in.
📊 A simple ROI scenario
Whether you choose Widely Interactive or another agency, ask these questions before signing:
If an agency dodges these questions or answers in jargon, expect scope gaps that cost you later.
A typical redesign takes 8 to 16 weeks:
1. Discovery & Strategy (Weeks 1–2)
We review your goals, customers, competitors and current analytics, and agree on what the new site needs to do.
2. UX & Wireframes (Weeks 3–4)
Before any visual design, we map how visitors move through the site and test the structure with wireframes.
3. Design (Weeks 4–7)
Custom design built around your brand and your customers. No templates.
4. Development (Weeks 6–12)
Fast, accessible code that’s easy to build on. Development starts while design is finishing, which keeps the schedule tight.
5. Content & SEO (Throughout)
We write copy and do keyword research throughout the project, not at the end. Ongoing SEO plans are available separately.
6. Launch & Support (Weeks 12–16+)
We test everything before launch and support the site after it goes live.
Website redesign costs in Phoenix range from a few hundred dollars a year for DIY builders like Wix or Squarespace to $150,000 or more for large Phoenix agencies. Most small businesses pay $5,000 to $25,000 with a local agency, freelancers usually charge $1,500 to $10,000, and sites with ecommerce or custom integrations typically run $25,000 to $50,000. The range comes down to who’s doing the work, what’s included, and how custom the site is. Widely Interactive’s redesigns start at $10,000.
A comprehensive website redesign should include UX/UI design, custom development, SEO setup, copywriting, and post-launch support. Many budget providers only deliver design files, leaving SEO migration, copywriting, and integrations as expensive add-ons. Always confirm what’s covered before signing.
A typical website redesign takes 8–16 weeks from discovery through launch. This includes strategy and discovery (weeks 1–2), UX wireframes (weeks 3–4), visual design (weeks 4–7), development (weeks 6–12), and a structured launch and QA phase (weeks 12–16+).
Pricing varies because two agencies are often delivering different products. Key factors include the scope of work, whether you’re getting a template or custom build, who is actually doing the work (senior vs. junior staff), and what’s included, such as SEO strategy, copywriting, and post-launch support.
The most common hidden costs are custom integrations (connecting CRMs, booking systems, or payment processors), SEO migration (redirects, metadata, site architecture), copywriting, and post-launch bug fixes. Budget providers often exclude these, leading to surprise costs after signing.
Usually, if the new site converts better than the old one. For example, raising your conversion rate from 1.5% to 3% on 1,500 monthly visitors roughly doubles your leads. For a business with a $5,000 average client value, that can add tens of thousands of dollars in monthly revenue, so the redesign pays for itself quickly.
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