Mobile Apps

Mobile App Development

For an app to be successful, three conditions must exist: necessity (people need it), awareness (people know about it), and usability (people can figure out how to use it). If you’re missing one of those, you’re toast. But if you have a strategy that addresses each, you’re likely to succeed. Enter Widely Interactive. We’ll help you every step of the way by brainstorming ideas, assessing risks, avoiding common pitfalls, and executing with ingenuity. We operate out of Phoenix, Arizona and we perform all development in-house with local talent.

 


OUR APPROACH

1. Discovery

Everyone has an app idea. But without a plan for how it will be executed, ideas are worth little. In this phase, we help breathe life into ideas by conducting brainstorming sessions, performing research, designing wireframes, and proposing a strategy to execute your idea.

2. Prototype

A necessary step for any mobile app development, prototyping helps us test and refine the initial UI design by simulating functionality in an interactive environment. The end result of this phase is an installable mobile app with navigation, controls, and page transitions. The prototype will then be used as a model for development of the MVP.

3. Product Launch

We are champions of the lean startup approach. We therefore believe the launch of your mobile app should include only what’s necessary for a minimum viable product (MVP). This keeps costs in check along the journey to validating the demand for your mobile app idea. Once the MVP is launched and the idea marketed, you will either achieve product validation or have the feedback you need to pivot in a different direction. The MVP will provide the feedback loop necessary to make such decisions.

4. Scale

The mobile app has launched, your idea has been validated, and your marketing strategy is driving rapid growth - now what? It’s time to scale. Scaling is about effectively managing the success of your mobile app. There are two components: performance tuning and feature improvements. Your infrastructure should always support a substantial threshold beyond what is currently needed, and your product should undergo continual improvement based on your feedback loop (ratings and reviews).

mobile app screenshots

Why Widely?

We'll Give You 5 Reasons

 

  1. WE'RE GREAT COMMUNICATORS
    This is not common in the industry, but it’s our top priority

  2. WE DELIVER AS PROMISED
    We work closely with clients every step of the way to ensure the project is a success

  3. WE NEVER OUTSOURCE
    We are true believers in the merits of developing in-house with local talent

  4. ONE CODE BASE FOR IOS AND ANDROID
    We develop mobile apps using a hybrid approach, which greatly reduces costs

  5. WE'RE LOCAL TO PHOENIX
    You want to know who you’re working with and we want to know you and your business

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Have a killer app idea? Need a website, brochure or a brand identity system?

Call 480.621.8733

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